Top 10 Digital Marketing Strategy in 2020

Top 10 Digital Marketing Strategy in 2020


Hello Friends, Today you will read top 10 digital marketing strategy in 2020. As you know now digital marketing is totally changed.

DIGITAL MARKETING STRATEGY
DIGITAL MARKETING STRATEGY

  1. Study the Business
  2. Client Requirements
  3. Competitor Analysis
  4. Keyword Research A) Service/Product B) information Keywords
  5. On-Page SEO & Content
  6. Content Marketing (weekly 2-3 blog post)
  7. Setup Tracking Tools
  8. UTM Parameter
  9. Website KPI Tracking (starting website- organic traffic, paid traffic, social media followers
  10. CRO - conversion rate optimization (Like Popup, contact us, Live chat, notification etc


Best Digital Marketing Plan 2020

Goals:- 

  1. Brand Awareness
  2. Engagement
  3. Traffic Generation
  4. Lead Generation
  5. Sales Promotion
  6. Customer Support
  7. Re-marketing
KPI (Key Performance Indicator)

GOALS
KPI
Branding
Reach
Engagement
Lower done the Bounce rate
Traffic Generation
New Visitor and Impressionism
Lead Generation
No. of form Fills
Sales Promotion
No of orders
Customer Support
Public Rating
Remarketing
% increasing in sale

GOALS
KPI
EXPECTED KPI

USER PERSONA QUESTIONNAIRE

·         Gender
·         Age
·         Address
·         Designation
·         Income
·         Interest
·         Workplace

After the user persona questionnaire.

GOALS
Platform
Branding
Influencer Marketing
Lead Generation
PPC OR LinkedIn Ads
Traffic
PPC OR Display
Re-marketing
Facebook Re-marketing
Sales Promotion
Offers
Engagement
Landing Page Optimization
Customer Support
Twitter

Branding- If my branding campaign then first importance things what can you do is. You can go ahead and run the Influencer marketing campaign.

Traffic Generation: if my ads traffic generation and my KPI “New Visitor and Impressionism” then you can go for Display ads or you can for PPC campaign also.

Engagement- KPI Lower done the Bounce rate then you should optimize the landing page.

Lead Generation: Pay per Click Advertisement

Sales Promotion: According to your business you should run LinkedIn Ads or Facebook Ads.

Customer Support:  Twitter

Re-marketing: Facebook Re-marketing

Result Compare

GOALS
KPI
EXPECTED KPI
ACTUAL KPI
XXX
XXX
XXX
XXX

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